The PayPal logo is seen at an office building in Berlin

The PayPal logo is seen at an office building in Berlin, Germany, March 5, 2019. REUTERS/Fabrizio Bensch/File Photo

(Reuters) — Payments giant PayPal said on Monday it has launched a U.S. dollar stable coin, becoming the first major financial technology firm to embrace digital currencies for payments and transfers.

PayPal's announcement, which lifted its shares 2.66% on Monday, reflects a show of confidence in the troubled cryptocurrency industry that has over the last 12 months grappled with regulatory headwinds that were exacerbated by a string of high-profile collapses.

While stable coins - crypto tokens whose monetary value is pegged to a stable asset to protect from wild volatility - have been around for years now, they are yet to successfully make headway into the mainstream consumer payments ecosystem.

Instead, consumers mostly use stable coins as a means to trade other cryptocurrencies, like bitcoin and ether. The world's largest stable coin is Tether, followed by USD Coin, which is issued by crypto provider Circle.

Prior attempts by major mainstream companies to launch stable coins have met fierce opposition from financial regulators and policymakers. Meta's, then Facebook, 2019 plans to launch a stable coin, Libra, were foiled after regulators raised fears it could upset global financial stability.

A string of major economies, from Britain to the European Union, have since laid out rules to govern stable coins. The EU's policies will come into force in June 2024.

"PayPal isn’t quite as polarizing as Facebook, but it’s a high-profile name that will surely get attention on Capitol Hill, and from the [Federal Reserve] and [Securities and Exchange Commission]," said Ian Katz, managing director of Capital Alpha Partners, in a note.

Last month, the U.S. House Financial Services Committee also advanced a bill to establish a federal regulatory framework for stable coins, which will focus on rules for the registration and approval process for stable coin issuers.

In a statement on Monday, Representative Patrick McHenry, the committee's Republican chair, said that PayPal's announcement is an indication that stable coins "hold promise as a pillar of our 21st century payments system."

"We are currently at a crossroads to keep America at the forefront of digital asset innovation. Congress is making significant, bipartisan progress on legislation to ensure the U.S. leads the financial system of the future," he said.

PayPal's stable coin, dubbed PayPal USD, is backed by U.S. dollar deposits and short-term U.S Treasuries, and will be issued by Paxos Trust Co. It will gradually be available to PayPal customers in the United States.

The token can be redeemed for U.S. dollars at any time, and can also be used to buy and sell the other cryptocurrencies PayPal offers on its platform, including bitcoin.

"PYUSD is the first of its kind, representing the next phase of U.S. dollars on the blockchain," Paxos posted on messaging platform X, formerly known as Twitter. "This is not just a milestone moment for Paxos & PayPal, but for the entire financial industry."

Visa also said in 2021 it will allow the use of cryptocurrency to settle transactions on its payment network.

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